Today, Nike employs 30,000 people worldwide and had more than $19 billion in sales last year. The company adopted the name for all its operations in 1978.Īs for Ms Davidson's swoosh, Phil Knight had said, 'Well, I don't love it, but maybe it will grow on me'. In 1972, the company first began selling shoes with the Nike name, named after the Greek goddess of victory. But it was poised to start designing and making its own shoes out of a plant in Mexico. Nike had been started as Blue Ribbon Sports in 1964 and had been distributing Japanese-made sneakers in the U.S. Over the next few minutes, they decided that was the best one, and they decided to move ahead with it immediately, without even giving Ms Davidson time to 'clean up the design'. When she first showed her final designs to Mr Knight and two other Nike executives in 1971, they weren't immediately blown away by the swoosh. She worked by sketching potential logos out by hand on tissue paper, and laying them over a drawing of a shoe. Global reach: Nike is one of the world's most recognizable brands Mr Knight remembers that he had offered her $2 an hour, though he joked in 1983 that 'I never thought she'd spend 17.5 hours on the project!' She said: 'He said if I'd like the job, he'd pay me so much an hour to letter some signs. She said he overheard her mention that she couldn't afford to take oil painting. Ms Davidson said she was sitting in a hall at the school, when Mr Knight happened to walk by. More than a decade before that, in 1971, Ms Davidson was a student at Portland State University, where Nike co-founder Bill Bowerman was a legendary track coach, and co-founder Phil Knight was a young associate professor of accounting. In a party in her honour at Nike's offices in the Portland, Oregon area in 1983, Ms Davidson gave a video interview about her association with the company. Her name is also well known to students of design and professionals in the field. estimates the gift of 500 shares of Nike stock she received as a result of her design is now worth $643,035, and she has never sold any.
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